Statement of Intent: Original ideas/First draft

I am going to be planning out some of the ideas I have for my statement of intent, referring to my previous blog post in which I laid out some tips to help me write it after looking at the moderator’s report for the previous NEAs.

Things I must remember to include:

·         Digital convergence itself is 10 marks so I should have a clear mention of how I utilised this and how it’s effective

·         Focus on the website as well as the documentary

·         Include the shooting of behind the scenes footage to act as a strengthener of brand identity

·         Mention the use of easter eggs and the effect of this

(This is a draft – I am aware I will have a lot of cleaning/fixing up to do and I may need to add more information/refine some of the information down in order to fit the desired length)

I intend to introduce a fresh, unique brand, through use of an edgy, distinctive website and a highly realistic, dramatic but short documentary clip. It is extremely important that I utilise convergence and synergy in order to successfully engage and ease in the audience. To do this, I must create a strong brand identity through use of an interesting colour palette, hidden easter eggs leading to exclusive behind-the-scenes footage of the main character(s) in my documentary, and more codes and conventions that run throughout all platforms, all media texts and is successful in differentiating from other brands.

I must be selective when choosing which codes and conventions that my audience are exposed to as I am aiming my documentary/website at a 16-24 year old socially conscious audience. I will engage the audience with a subject that is, stereotypically, a big part of that target audience’s life; social media. The codes and conventions will expose to the audience the extent to which the internet exposes us and other generations to dangers. The documentary, in particular, will adhere to the BBC’s remit to ‘inform and entertain’, where I will depict, through a range of camera angles, camera shots, lighting, mise-en-scène and additional visual codes, a female interviewee who discovers and brings to light issues on social media. However, the website will conform more to BBC Three remit; ‘to introduce new talent’. Whilst the website will have similar conventions of any BBC Three website (i.e. the website will still promote the documentary and other related videos/images/articles), I am going to use the website as a marketing technique to allow the audience to gain more information on the interviewee, with multiple easter eggs, hyperlinks and buttons, thus as a result, introducing the star as a person who the audience can get to know rather than a commodity.

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