I had an original focus on the app tiktok. Since then, I
have become more in touch with my target audience, and I realised early on that
tiktok has a much younger average age. I needed to cater more to the specific
interests of my target audience. Through research, I discovered that my target
audience’s most used social media sites are Instagram, Twitter and Snapchat. I
have evolved my main focus to be on these apps.
Whilst I have discovered that each member of my focus group
have come across some form of crime on social media, there are few crimes that
were common within all of them. This gave me an idea to focus on serious crimes
which are very easily accessible on these sites.
After reviewing their documentary interests, I learnt that a
common interest in my focus group appears to be a sense of danger/thrill. I
think that by addressing multiple crimes and showing audiences how easily
accessible these are, particularly for younger children, I will be addressing
this particular desire and inflict a sense of thrill into my documentary.
I have learnt not to be so narrow-minded a focused on my own
particular interests, and to look at wider needs/wants, even if they are not
mine in particular. I know that now all of the target audience will enjoy my
documentary and website, but I just thought that the new generation in particular
are glued to their phones and so I could inform them of unknown dangers and shock
them, thus reeling them in.
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