Planning: Pitch

26 3 nea pitch from CMacaulay1

Planning: Reflection on moderators report

Important points to consider from Summer 2019 Examiners’ report

1.        Digital convergence itself carries 10 marks. It is therefore extremely important for me to plan in advance how I’m going to effectively utilise this.

2.      Some websites last year were described as ‘lacklustre’, meaning I should not focus solely on the documentary, but to pay equal attention to the website. For example, take lots of photos when shooting – include behind the scenes footage – I can put this on the website.

3.      Make sure to balance out my statement of intent. Talk about the documentary and the website in equal volumes – do not just focus on the documentary and throw the website to one side – it’s important too!

4.      Ensure performances are well-rehearsed to give the product a sense of realism.

5.      Casting is important – don’t underestimate this. I must choose people who are reliable and strong in upkeeping performance and confidence.

6.      It can be easy to install cross-media convergence – do simple things such as using a running banner at the bottom of the screen with the web address. This is so simple and easy, yet so effective in gaining as many marks as possible.

7.      Plan out the filming sequences – the locations in particular. It’s obvious if someone has just filmed in a school for example – be more creative than this.

8.      Make sure there is an ‘excellent level of convergence and synergy across both products’ – follow this! It seems to be one of the least understood aspects of producing the NEA content – I need to ensure I know what these are and how to utilise them.

9.      Practise using the technology earlier in the course to ensure the product looks as professional as it can look.

10.   Don’t forget to look back on the theoretical framework and addressing the specific requirements of the brief – don’t go off topic – keep it as simple as possible whilst ensuring you adhere to all he appropriate conventions.

NEA planning - Documentary Moodboard

Front Cover Analysis

My final product

My Flat Plan

The Guardian Front Cover analysis - Hard/soft news

The Guardian prior research

7/1/20       The Guardian prior research – Ownership, journalism and target audience 

  

The Guardian – The Guardian is a slimline tabloid newspaper – adopting its style previously from being a Berliner; a hybrid between a broadsheet and a tabloid. The Guardian is a subsidiary of The Guardian Media Group, which is owned by the Scott Trust Limited. The Scott Trust is the sole shareholder of the Guardian Media Group, which publishes theguardian.com and the Guardian and the Observer. This means that all of the resourced belong to the trust, but it delegates the operational running of the business to the Guardian Media Group board which invest that money into their newspapers and website and then in any other business designed to bring in income, increase capital value or help in some other way to develop the company. The trust never distributes a dividend, but ploughs profits back into the business. The trust has important responsibilities – it appoints the editor-in-chief and the chair of the GMG board, and has the right to see and know anything about the business – but its impact is more subtle and harder to pin down. The trust is responsible for appointing the editor of The Guardian but also has a policy of not interfering in their decisions. The trust ensures that the priority for the whole business is the journalism.  

 

As seen by yougov.com, The Guardian’s significant primary audience are millennials. These milennials are frequently culturally, politically and socially engaged ABS1s. This therefore means that The Guardian, in order to fulfill their needs, must report stories that have current political/cultural significance. The readers are often well-educated, so the journalism may be more complex/aimed at someone of intelligence than stories reported in The Daily mail. The Guardian covers a wide range of topics; common topics include food, politics and entertainment. The Guardian is known to have a left-leaning political affiliation. This is reflected in the newspaper’s liberal journalism. This is viewpoint is reflected in their journalism. For example, The Guardian were anti-Brexit, adopting a similar view to that of the UK Labour party, and they quite often write in favour of the rights of ethnic minorities, adopting a sympathetic view of refugees, opposing the dominant viewpoint that the Daily Mail adopts. The Guardian position themselves as the only newspaper that tells the whole truth about issues.