26 3 nea pitch from CMacaulay1
Thursday, March 26, 2020
Planning: Reflection on moderators report
Important points to consider
from Summer 2019 Examiners’ report
1.
Digital convergence itself
carries 10 marks. It is therefore extremely important for me to plan in advance
how I’m going to effectively utilise this.
2.
Some websites last year were described
as ‘lacklustre’, meaning I should not focus solely on the documentary, but to
pay equal attention to the website. For example, take lots of photos when
shooting – include behind the scenes footage – I can put this on the website.
3.
Make sure to balance out my
statement of intent. Talk about the documentary and the website in equal
volumes – do not just focus on the documentary and throw the website to one
side – it’s important too!
4.
Ensure performances are
well-rehearsed to give the product a sense of realism.
5.
Casting is important – don’t
underestimate this. I must choose people who are reliable and strong in
upkeeping performance and confidence.
6.
It can be easy to install
cross-media convergence – do simple things such as using a running banner at
the bottom of the screen with the web address. This is so simple and easy, yet
so effective in gaining as many marks as possible.
7.
Plan out the filming sequences –
the locations in particular. It’s obvious if someone has just filmed in a
school for example – be more creative than this.
8.
Make sure there is an ‘excellent
level of convergence and synergy across both products’ – follow this! It seems
to be one of the least understood aspects of producing the NEA content – I need
to ensure I know what these are and how to utilise them.
9.
Practise using the technology
earlier in the course to ensure the product looks as professional as it can look.
10.
Don’t forget to look back on the
theoretical framework and addressing the specific requirements of the brief – don’t
go off topic – keep it as simple as possible whilst ensuring you adhere to all
he appropriate conventions.
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